Design Leadership

As a founder, you want to create great products but your team lacks design expertise. The impact of this is that your vision is not connecting with users.

You may not yet need a permanent head of design, but engaging an experienced design leader in the interim can help to fill the gaps.

How
  • Figure out how to utilize design to have the most impact on the business
  • Evaluate current design needs to determine what needed to be done yesterday and what can wait
  • How to hire and assess designer(s) or the permanent head of design
  • Coach existing designers to expand and accelerate their craft
  • Train non-design team members in essential design skills such as user research, usability testing, etc.
  • Establish a design process that strengthens the collaboration among engineering, product and design
Communication

Communicate effectively through challenging team dynamics to focus on delivering results.

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Product

Streamline your 0→1 process to help the team ship in weeks, not months. 

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Tina’s history as an engineer and a designer at start-ups have shaped her into a powerhouse with lots of insights to share. In addition to her research and design skillset, she has an uncanny ability to quickly assess team dynamics and identify and leverage the strengths of each team member. This ensures that ideas flow seamlessly within teams and contributes to the overall success of the project.

Lisa Peterson LinkedIn

Design Director

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I had the pleasure of collaborating with Tina during a critical phase in our team's design evolution. Tina played a pivotal role in enhancing our design maturity, bringing a clear vision of what makes a successful design team. What stood out to me was Tina's emphasis on individual growth. She was keen on understanding each team member's unique qualities, ensuring that the team had a personalized career path aligned with their aspirations and company’s product goals. Her design leadership had a lasting impact on our team, shaping us for continued success.

Kyle Kim LinkedIn

Design Manager

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Working with Tina was a transformative experience, particularly in terms of personal and professional growth. Through her mentorship and guidance, I gained a deeper understanding of startups and honed my abilities to deliver impactful insights. Tina’s dedication to fostering a culture of growth is truly inspiring. Her interpersonal communication workshop encouraged collaborative spirit that propelled projects forward, ensuring synergy and efficiency across teams. Tina’s dynamic approach, from shaping product design to fostering seamless interpersonal communication and expediting development, makes her an indelible mark to any company’s growth.

Nora Dabbour LinkedIn

Senior User Experience Researcher

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Tina played a pivotal role in my professional and personal development. She genuinely cared for each team member’s growth, and she ensured that the projects I was involved in aligned with my aspirations as a Product Designer.

Noa Kim LinkedIn

Senior Product Designer

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Tina unlocked something in me. In a few short months, I’ve grown more as a designer than I ever had in my career! Tina’s mentoring approach is to steer you in directions that may not be comfortable, but ultimately manifest in that "aha moment" with a stronger solution. But the most valuable lesson was the communication framework she left me with, I became a more effective communicator and I’ve also noticed a culture shift within the team that made giving and receiving feedback a natural and liberating experience.

Daihan Zhu LinkedIn

Product Designer

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I had the pleasure of working with Tina and was consistently impressed by her project management, design leadership, and user-centric mindset. As a product design leader with a deep knowledge of best practices, Tina's expertise and dedication were invaluable to the team.

Justin Cheong LinkedIn

Senior UI/UX Designer