0→1 Product

Tina transformed how our team developed new product directions. Previously we had no shortage of ideas, but any given one required a heavy engineering investment, and we didn't have enough conviction in any single one of them to feel confident investing resources. Tina showed us how to move quickly and iteratively from the highly uncertain brainstorm phase to getting working demos in front of users with as little over-engineering as possible. This gave our team the quantitative and qualitative user feedback we needed to have confidence in where to invest our time and resources.

Tina helped turn what could have been a very stressful do-or-die situation at a startup into a period that I look back on as simultaneously one of the most effective and the most fun. She was key to helping our team gel and go from idea to multiple UI prototypes, and then public launch within 2 months. Two things stand out that were most helpful to our team: (1) Her incredibly quick but deep user research and synthesis: I have never seen anyone more effectively use user research tools available, and turn qualitative research into something thoughtful and actionable (2) The way she involves the whole team in the entire process: Decision-making was clear and transparent, and involved the team in ways that were helpful but not distracting, and inclusive without being stymied by group decision paralysis.

Tina is a powerhouse. She joined us on an in-flight product that hadn't yet found PMF. She quickly took on the vision we were working towards, conducted user research, and developed the user personas and UI prototypes that drove the MVP. Her ability to identify real user needs narrowed the scope and focused everything we were building. She's a delightful collaborator. Tina's high energy, sense of humor, openness, and eagerness to share and train others are all critical assets in the ups and downs of startup life.

I was part of an experimentation stream under Tina's mentorship ... Her approach of asking critical questions, both qualitative and quantitative, along with revisiting her insights and notes from previous experiment streams, significantly improved our team dynamics and flow.